Creative and collaborative product leader with the goal of growing, mentoring and inspiring a world-class product team. For 15 years, has worked hard to make technology easy, useful, and fun for users. Extremely self-motivated and organized, wields a calm and optimistic passion to lead teams that reliably exceed expectations. Proud to be a New Yorker and live into the city’s standard of hard-working, bold, multidisciplinary creators.
Skills include creating great product by focusing on user experience and design, product management, wireframes, user testing, UX, UI, IA, analytics, HTML, CSS, Photoshop, social media, writing, public speaking, and more. Member of Mensa, author of The Secret Peace: Exposing the Positive Trend of World Events, and organizer of the world's largest Art Meetup.
Acting in Product and UX roles at Grovo, I worked on an intensive 6-month research project into the nature of workplace learning, which led to a new product direction for the company. I then led the entire team to embark on and build this industry-disrupting new product, from scratch. To correlate with its release, I also led our design team to launch a new visual rebrand for the company.
As Director of UX at Vitals, I oversaw redesigns of both sides of Vitals's business: their public web site of doctor reviews, and their B2B doctor portal. I managed a design agency to rebrand the company, and then led the UX and design efforts on the products.
The most exciting project I worked on at Vitals was Vitals Local, a map of all health resources in your area. You can search doctors and filter by their hours or if they take your insurance. You can click on a doctor and see other doctors that doctor most refers to. You can compare neighborhoods rated by their available health care, and learn more about each neighborhood. In this image you can also see part of the site flows I worked on.
As the head of Offerpop's Product department, I worked on planning and designing new additions to their suite of social media management apps. The app shown here is called Fan Stream, and it lets brands show a leaderboard of their Timeline content with positions updating in real time, and shows a flowing stream of fans who engaged with each post. We got to watch it being used live with the MTV Movie Awards.
I also oversaw Offerpop's expansion into a wider platform of brand social media management tools. This includes insights into Facebook Page performance along with a new Categories feature, and a fan database showcasing Page fans. The two examples here are from two slightly different design iterations of part of the product's admin.
As the Director of Product for IAC startup Proust.com, I helped launch the site, and then worked on a biweekly launch cycle of dozens of projects and updates. Shown here is the home page design (one of the A/B testing versions) as well as some of my initial sketches.
Proust helps you tell your life story by prompting you with questions, and then showcasing those in a storybook. Shown here are some of my annotated wireframes, along with the product. We were able to iterate on the main flow of the product many times.
Two of the biggest projects I planned for Proust.com were the Map and Timeline. In addition to the Storybook, these were creative ways to view your life story. These ended up being eerily prescient of the Facebook personal timeline (remember - it used to be just a wall before it was a timeline) and map features that launched shortly thereafter.
I planned the flows and wireframes for Proust's first Facebook app, a game that lets you create a quiz about yourself to challenge your friends. The app served to drive traffic to Proust.com, with users' answers serving as the starting point for sharing their longer life story on Proust.
Meetup had wanted to redesign its web site for years, but it took a radical change in the company structure for it to get done. Given complete freedom to choose projects, the team I led as a Product Manager decided to ambitiously redesign and streamline the site, paving the way for group customization features. When we launched customizable groups, I designed all the template themes available.
As soon as I was hired as a Product Manager for Meetup.com, I organized a Meetup Group of my own to better understand the user experience. I designed the customized site, and used my group to find bugs, test new products, study group dynamics, and look at analytics and feedback. One of the ideas that spun out of my group experience was a customizable printed nametags feature. Today, my group is still going strong as the largest Art meetup in the world.
As a Product Manager, I led many other projects at Meetup. I worked on a series of iterations designed to integrate Meetup with Facebook and other social networks. This was not as clearcut in 2007 as it is today, and it was controversial. But it ended up resulting in successful new ways to drive traffic and engagement. Another project eased Meetup's Support Team's response burden by redesigned Meetup's Help section to be filled with dynamic, voteable, contextual content that could be easily added by the community.
I worked at Need2Know first as a front-end developer and designer, and worked my way up to creative directing all of the agency's projects. For five years I worked on hundreds of web design projects with diverse clients. Shown here are a handful of local business web sites I managed and art directed, some of which I designed and helped build myself.
I worked on several luxury brand sites with Need2Know. I planned, designed, and built these sites with a team at Need2Know and then managed ongoing content updates and new features with the clients.
I worked on many sites for industrial and B2B clients with Need2Know. I planned, designed, and built these sites with a team at Need2Know and then managed ongoing content updates and new features with the clients.
I worked on many fun sites aimed at children and parents with Need2Know. I planned, designed, and built these sites with a team at Need2Know and then managed ongoing content updates and new features with the clients.
Yes, the 'Richards' name is not a coincidence: this is a web site for my wife, a licensed massage therapist. I also designed business cards, gift certificates, and a monthly e-newsletter she sends to clients. Go get a massage at www.rachel-richards.com!
I designed a web site, sell sheets, business cards, collateral, and even a trade show booth for FYConsulting. I created many different versions of the sell sheets shown here, for all the different services offered.
I designed this postcard announcing my book release party for my book, The Secret Peace.